@C21
Today is our “Meet the Agent” series we get to know Nicholas McDaniel of CENTURY 21 Prestige Properties. Turns out Nicholas has a complete mobile office and has been pushing the use of QR codes for over five years. How’s that for “Smarter. Bolder. Faster.”? C21: How did you first get into real estate? NM: [...]
This week, our very own Vice President of Digital and Strategic Marketing, Mike Callaghan, delivered the keynote address at MediaPost’s Mobile Insider Summit. Amidst a crowd of 300 brand managers who spanned a host of industries, Mike discussed the brand’s decision to launch a mobile app that now runs across all smartphone platforms and delivers [...]
This is our final post live from the Inman News Real Estate Connect conference in San Francisco, CA. Thank you for reading along and sharing your thoughts, ideas and feedback. This morning’s keynote address was delivered by the charismatic and hysterical David Pogue, personal technology columnist for the New York Times and Emmy award winning [...]
We’re live blogging this week from the Inman News Real Estate Connect conference in San Francisco! One of the most informative workshops we attended was called “The Paperless Agent.” Over the course of the four hour session, nine real estate professionals took the stage to share their must-have apps and tools for going paperless. The [...]
While at Blog World last week, our CMO, Bev Thorne, was interviewed by Andrew Zarian of the GFQ Network about Century 21′s presence at the show and our Smarter, Bolder, Faster marketing campaign which is focused on social media and mobile. Having just bought a house himself, Andrew asked incredibly thoughtful questions about how Century [...]
Yesterday at Blog World we participated in a social media case study panel where businesses presented how they are using social media, which channels and what success they have seen from their efforts. The panel was hosted by Jason Falls, a social media expert and the founder of Social Media Explorer. MALL OF AMERICA The [...]
While at Blog World, our director of public relations and social media, Matt Gentile, appeared as a guest on Chris Pirillo’s Locker Gnome. During their conversation, Matt discussed all the ways in which Century 21 is reaching out to home buyers, especially the first time home buyer, who is a devoted user of social media [...]
This week our own Chief Marketing Officer, Bev Thorne, was a featured guest on the marketing, media & advertising podcast Brand Fast Trackers. The host, Brian Martin, interviewed her about Century 21′s new marketing campaign which focuses on online, social and mobile platforms. Check out the video preview: During the interview, Bev explains that in [...]
The CENTURY 21 brand is repositioning its capabilities in the hearts and minds of consumers. We’re changing how people feel about Century 21, and we’re doing it via a revolutionary 360-degree marketing campaign built on incredibly powerful broadcast media and an overwhelming online presence. In addition to a new, innovative century21.com, a mobile app for [...]
Looking for a reason to purchase that iPad or smart phone? How about they can help you sell houses? Think about it. They have the potential to be your mobile office, your Rolodex, your neighborhood map… and your video camera. They also streamline your business processes, allowing you to spend more time on meeting your [...]