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Social Media Case Studies: What Works

by Molly in Agents

Yesterday at Blog World we participated in a social media case study panel where businesses presented how they are using social media, which channels and what success they have seen from their efforts. The panel was hosted by Jason Falls, a social media expert and the founder of Social Media Explorer. MALL OF AMERICA The [...]

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Facebook News Feed Optimization 101

by Molly in Agents

This afternoon at Blog World we were able to participate in a fantastically informative session on Facebook news feed optimization. The session focused on how to ensure your brand’s Facebook posts stand out from the noise in a consumer’s personal news feed. The session was moderated by Bryan Person and featured three panelists: Helen Todd [...]

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Mobile: never leave home without it

by Anna Sikora in Agents

Real Estate is a relationship-based business. Your customers want to know you’re an expert, and using social media is a way to prove it. And now mobile is changing users’ expectations. Accurate, precise details, on and now. In his “Reaching a Mobile Generation” learning session, Eric Blumberg, president of Smarter Agent, said mobile devices are [...]

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Facebook for brokers and agents

by Anna Sikora in Agents

Kathy Opperman of Century 21 Alliance faced a standing-room only crowd as she stressed the importance of using Facebook to build your business. Why? It’s free. Its fun. And, it works. From connecting with close friends and family, to hearing from high school pals, Opperman expained that in a business driven by relationships, Facebook has [...]

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