@C21
(Left to Right) Monica Vaca, Rick Davidson, Chris Kervandjian, Tanya Reu, Carmen Mercado and Mark Foreman at the New York Stock Exchange. From April 1st to April 3rd in the world’s financial epicenter, New York City, the Asian Real Estate Association of America (AREAA) held its inaugural Global Summit attracting more than 550 participants from [...]
2011 was a fantastic year for CENTURY 21. As our Chief Marketing Office Bev Thorne said when she accepted the Stevie Award, “We pride ourselves on testing new waters when it comes to connecting with consumers. Our mobile marketing initiatives have been an enormous success, demonstrating our commitment to reaching the next generation of home [...]
Good morning! While we were in San Francisco last week at the Inman News Real Estate Connect conference we toasted to our 40th anniversary. We kicked off the celebration with two beautiful birthday cakes in our booth. Yesterday we received a priceless memento from Todd Berman of The Art Don’t Stop who captured our cake [...]
While at Blog World last week, our CMO, Bev Thorne, was interviewed by Andrew Zarian of the GFQ Network about Century 21′s presence at the show and our Smarter, Bolder, Faster marketing campaign which is focused on social media and mobile. Having just bought a house himself, Andrew asked incredibly thoughtful questions about how Century [...]
Yesterday at Blog World we participated in a social media case study panel where businesses presented how they are using social media, which channels and what success they have seen from their efforts. The panel was hosted by Jason Falls, a social media expert and the founder of Social Media Explorer. MALL OF AMERICA The [...]
This week our own Chief Marketing Officer, Bev Thorne, was a featured guest on the marketing, media & advertising podcast Brand Fast Trackers. The host, Brian Martin, interviewed her about Century 21′s new marketing campaign which focuses on online, social and mobile platforms. Check out the video preview: During the interview, Bev explains that in [...]
We’ll be blogging live next week from the Blog World & New Media Expo at the Jacob Javits Center in New York City, bringing you real-time updates on how blogging and other forms of new media can make your business smarter, bolder and faster. We’ll provide tips from industry experts on the latest web, audio [...]
Today Century 21 revealed the results of a new survey gauging the impact of mortgage lending on the recovery of the housing market. The survey queried more than 1,500 of our real estate professionals including franchise owners, brokers, office managers and agents. The key takeaway? The lending environment is too constraining for potential homebuyers, slowing [...]
Many customers feel overwhelmed when they move into a new house. Is there an easy way to tackle it? So you’ve just moved into your new home. It’s a clean slate full of exciting possibilities. But for many people this euphoria can often dissolve into emotional overwhelm. Knowing where to start can help you move [...]
Sometimes, a new house just needs a little old-house charm. Buying a new home doesn’t mean giving up on the past—or the visual depth it offers. Add interest to your home by weaving architectural salvage into the decor. Here’s how to get started: Incorporate materials such as vintage doors, reclaimed wood flooring, used brick, or [...]