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[Video] Tom Ferry talks lead generation

by Angela Giovanello in Agents

Professional business trainer Tom Ferry enlightened the CENTURY 21 Convention crowd with straightforward advice on growing leads in what has become a consumer-driven real estate process. With 100,000 coaching sessions under his belt, Ferry is a master at helping agents adapt the complex nature of real estate matters to consumers making one of the biggest [...]

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[Video] REngage with “Nik-Nik”

by Anna Sikora in Agents

We joined Nicole “Nik-Nik” Nicolay during the REngage session at Convention for a journey into the world of social media marketing – from tips for creating engaging content to converting online leads from conversations to closings. We caught up with Nik-Nik for a one-on-one conversation after her presentation to get a few tips for real [...]

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[Video] The CENTURY 21 brand revolution

by Anna Sikora in Agents

The CENTURY 21 brand is repositioning its capabilities in the hearts and minds of consumers. We’re changing how people feel about Century 21, and we’re doing it via a revolutionary 360-degree marketing campaign built on incredibly powerful broadcast media and an overwhelming online presence. In addition to a new, innovative century21.com, a mobile app for [...]

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[Video] From the trade show floor: Day 2

by Anna Sikora in Agents

It’s Day 2 at the trade show floor and attendees are buzzing from booth to booth. Whether they’re relaxing in the social media lounge, reminiscing at the Memorabilia Museum or beefing up their Facebook pages at the Social Media Pitstop, there’s plenty to take in. Check out a few shots from the scene today and [...]

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