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Building A New Media Empire

by Molly in News

Today is our third and final day at the Blog World & New Media Expo and we’re live blogging to bring you the best very from each session. This morning we attended a keynote session titled “Building A New Media Empire” which consisted of a three person panel, moderated by Mitch Joel the author of [...]

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5 Tips For Higher Google Page Rankings

by Molly in News

It’s day two of the Blog World & New Media Expo in Los Angeles and our live blogging continues! Today we attended a session lead by Shane Ketterman (follow him on Twitter, @ShaneKetterman) about Google Panda and Google page rankings. Who doesn’t want to be on the first page of Google results? Many writers feel [...]

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Social Media Case Studies: What Works

by Molly in News

Yesterday at Blog World we participated in a social media case study panel where businesses presented how they are using social media, which channels and what success they have seen from their efforts. The panel was hosted by Jason Falls, a social media expert and the founder of Social Media Explorer. MALL OF AMERICA The [...]

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VIDEO: Century 21 on Locker Gnome

by Molly in News

While at Blog World, our director of public relations and social media, Matt Gentile, appeared as a guest on Chris Pirillo’s Locker Gnome. During their conversation, Matt discussed all the ways in which Century 21 is reaching out to home buyers, especially the first time home buyer, who is a devoted user of social media [...]

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Transparency: Truthful Marketing & Communication

by Molly in News

Good morning from Blog World! We’re continuing our live blogging today and you can also follow our Blog World experiences on Twitter (@Century21) and on Instagram (user name: Century21). This morning we attended a session about “Radical Transparency” led by Johnny B. Truant, a business consultant, website builder and general jack of all trades. Johnny [...]

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Facebook News Feed Optimization 101

by Molly in News

This afternoon at Blog World we were able to participate in a fantastically informative session on Facebook news feed optimization. The session focused on how to ensure your brand’s Facebook posts stand out from the noise in a consumer’s personal news feed. The session was moderated by Bryan Person and featured three panelists: Helen Todd [...]

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8 Tips for Creating Shareable Blog Content

by Molly in News

We continue our live blogging from Blog World with 8 tips for creating shareable blog content as learned from social media maven Amy Porterfield‘s afternoon session. 1. Treat every blog post like a first impression. Communicate with your readers as you would with a new person at a mixer. 2. Build a rapport with your [...]

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