Pinterest can be a valuable tool for real estate agents. For those unfamiliar, Pinterest is a place to discover and bookmark images that inspire you. When you follow someone on Pinterest, their recent Pins will show up in your home feed. Draw inspiration from the many categories on Pinterest and from following people with similar passions, professions, and interests.
Now that you understand the basics of Pinterest, let’s go through the best practices so that you can start using it to promote listings, blog posts, and resources that will be relevant for your clients.
1. Search Best Practices: Pinterest users can use search to discover Pins, Boards, and other Pinners. Your Pin descriptions should be informative. Pretend that the Pinner can’t see your image and simply had to rely on your description for information. Explain what they will see and include relevant keywords. Popular keywords for realtors are: real estate, home, home sale, home buying, real estate agent, realtor, house, neighborhood, listing, homeowner, and interior design. Don’t just write “helpful” or “nice home” because that won’t do well with search!
2. Board Best Practices: Create board names and descriptions. Examples of good board names would be: Real Estate Tips, Homeowner Tips, Home Buyer Tips, Home DIY Projects, Real Estate Marketing, Real Estate Agent Advice, and Interior Design Tips. Think about what your clients, past clients, future clients, and other real estate agents will be looking for when they go to Pinterest. It may seem like Home DIY Projects or Interior Design Tips are titles irrelevant to being a real estate agent, but providing this type of advice keeps you top of mind and increases the chance that you’ll be discovered by future clients. Even if you just sold a house to a family, there is a high probability that they will want to buy again in the future.
3. Image Best Practices: Pinterest is a visual platform. Images that are visually appealing will get more repins. Vertical images are ideal. If you have a blog, use Pinterest to publicize your blog posts with an image. We recommend making custom images that include the blog post title.
4. Time Best Practices: Experiment to determine the times when most of your followers are Pinning and Repinning content. Once you are aware of the trend, you should try to Pin at those times. It is also helpful to Pin every day–even if you just Pin five or six Pins per day. Doing this will ensure that you are in your followers home feeds daily (at the very least).
5. Business Account: Once you are comfortable with Pinterest, apply to set up a business account. You will be able to install a Pin It button and Rich Pins. You will also have access to analytics. Install a Pin It button on your site so that people can easily click to Pin homes, blog articles, and more. According to Pinterest, “Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.” Place Pins include a map, address, and phone number, making them a very valuable way to share listings! Use Analytics to track impressions and reach and see which of your Pins are most successful.
We hope that these tips help you use Pinterest to generate traffic and leads. There are over 70 million users on Pinterest. That’s over 70 million people that could, potentially, discover your content. Use these best practices to leverage the power of Pinterest.