Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization, today announced that the company won a pair of marketing and communications awards for its innovative SimCity Social marketing campaign on Facebook®. Specifically, CENTURY 21® earned a 2013 Hermes Creative Platinum Award from the Association of Marketing and Communication Professionals, and a 2013 Bronze Anvil Award from the Public Relations Society of America.
“Our goal with our SimCity Social Facebook campaign was to connect with an important new audience – online gamers — in an innovative, engaging and relevant way,” said Bev Thorne, chief marketing officer of Century 21 Real Estate LLC. “These awards acknowledge our commitment to providing our real estate professionals with unique opportunities to reach a new generation of home buyers and sellers.”
Administered and judged by the Association of Marketing and Communication Professionals, the Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.
Hosted by the Public Relations Society of America, the Bronze Anvil Awards celebrate the “best of the best” in public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. This year’s competition drew a total of 759 entries, of which, only 50 organizations were selected by the Bronze Anvil Judges as Bronze Anvil winners, demonstrating the high standards applied by the judges in their evaluation process.