Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.
“It’s Time To Tell Google Who Owns The Listing”
You know how sometimes when you search on Google you see a picture of someone next to their article in the search results? That’s pretty cool, because it helps that particular search result stand out from the rest and, of course, it gets that person a little bit of extra personal branding power. What if, when people were searching for house listings, a picture of the agent who represented the listing showed up next to their listing on Google? If it was your listing, for example, it would display your face right there on Google. Your face, your listing, on Google. What’s not to love? Continue reading . . .
“4 Types Of Home Photographers And Which You Should Use When”
Beautiful photography is critical for marketing a new listing. Buyers look for photos first and if you haven’t spent the time or the resources to capture the best, you won’t get as many bites. Houzz shared a great piece this week about four types of photographers you can hire to maximize the appeal of a home. Continue reading . . .
“Property Values 42% Better Near Public Transportation”
According to a new study by the American Public Transportation Association (APTA) and the National Association of Realtors (NAR), during the last recession, property values were 42 percent better on average when located near public transportation with high-frequency service. Do you have listings near the subway and buses? Are you marketing that? Continue reading . . .
“Real Estate And Fundraising: ‘Seal’ Of Approval”
Most people are familiar with Easter Seals, but not everyone may be aware of the storied history behind the charity, or its connection to real estate. Easter Seals is the leading non-profit provider of services for individuals with a variety of special needs, and looks to all industries for financial support. In the real-estate realm, CENTURY 21 has been a longtime sponsor, raising a total of $106 million over its 34-year involvement with the organization. Continue reading . . .