Century 21 Blog


Real Estate Reads Of The Week

By Molly on March 1st, 2013


Happy Friday!

Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.

“First Impressions That Get Homes Sold The Fastest”

Say you’re going on a first date or a job interview. There’s one piece of advice you can expect to get from just about everyone: Make a good first impression. Well, if you’re hoping to court a buyer for the home you’re selling, that rule still applies. You wouldn’t let a prospective boss (or the man or woman you’re trying to impress) see you for the first time with an untucked shirt and bed head. So don’t let potential buyers see your home at anything less than its best. Dress your home to impress. Continue reading . . .

“4 Ways To Make Google+ Work For Your Real Estate Business”

Laura Monroe of Inman News shares her perspective on why Google+ way take over Facebook for real estate social marketing, “Google+ is quietly growing an infrastructure that can’t be ignored. Google understands that social communication is a lifestyle lived digitally. It touches us not just in business, but in personal relationships, human behavior and how, who, and when, we like to make our decisions online. So what does this mean for us in real estate? You have a better way to find and reach the customers and clients that are looking for you: through search, through web ownership, through community, and through lifestyle.” Continue reading . . .

“Twitter Ads API Simplifies Marketing Campaigns”

This week CENTURY 21 Chief Marketing Officer Bev Thorne spoke to real estate reporter Teke Wiggin about Twitter’s new API, “We are very interested in the new Twitter API. Empowering our network with best-in-class social media marketing solutions is a priority for our brand as evidenced by the fact that we have twice as many followers on Facebook and Twitter than our nearest competitors. While it is premature to go into detail, the adoption of social into our existing CRM platform is very much on our radar and Twitter’s new API will fold nicely into our plans.” Continue reading . . .

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
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