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Real Estate Reads Of The Week

By Molly on February 22nd, 2013

2 Comments

Happy Friday!

Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.

“CENTURY 21 Is Most Respected Brand In Real Estate”

In case you missed it, this week the CENTURY 21 brand was named the most respected brand in real estate by a recent third party survey. In the survey, conducted by Millward Brown, the CENTURY 21 brand achieved 96 percent total brand awareness among consumers in the market to buy or sell a home in the past two years or in the next two years. The nearest industry competitor was five percentage points behind. The study also notes that the CENTURY 21 System remains one of the top recommended real estate agencies in Likelihood to Recommend and Future Consideration.  Continue reading . . .

“9 Ways To Better Market Your Listings”

It’s no secret that marketing your listing is as critical as scoring the listing in the first place. In this great piece from Inman News, Bernice Ross shares 9 tips for getting the most eyeballs possible on your listings. Continue reading . . .

“Existing Home Sales Hold Steady In January”

According to the National Association of Realtors, existing home sales (completed transactions) rose 0.4 percent in January compared to December, and are up 9.1 percent compared to January 2012, but tight inventory levels are holding sales back, as available units cannot keep up with the demand. Dr. Lawrence Yun, NAR chief economist, said “Buyer traffic is continuing to pick up, while seller traffic is holding steady. In fact, buyer traffic is 40 percent above a year ago, so there is plenty of demand but insufficient inventory to improve sales more strongly. We’ve transitioned into a seller’s market in much of the country.” Continue reading . . .

“Foreign Buyers Hop On The Rental Trend”

In 2013 there has been a major focusing on growing your international sphere of influence and attracting foreign buyers. As it turns out, many foreign buyers are looking to the U.S. for investment and rental properties. In the Wall Street Journal this week, “The business of buying-and-renting houses, long dominated by local mom-and-pop investors, has morphed over the past two years into one of the hottest investments on Wall Street.” Continue reading . . .

“Using Smell To Make A Sale”

It’s often rumored that real estate agents strategically place cookie dough in the oven before showing a home to potential buyers to permeate the house with a familiar and comforting smell. This week, a new study suggests that simpler smells like orange or lavender may actually increase your chances of selling that home. Continue reading . . .

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
View all posts by Molly

2 Responses to "Real Estate Reads Of The Week"

  1. avatar Carolyn says:

    Hi Molly,
    I am a Century 21 agent in the Sugarland, Tx. area. I am planning to attend the Century 21 Convention in Las Vegas soon. My question: Who is the contact for information on sponsoring a booth/table, etc.? I would like to know how to do this, and thanks in advance for your help.
    Carolyn

  2. avatar Nick says:

    Great post.

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