After the recent success of the brand’s campaign in EA’s SimCity Social, starting today, the CENTURY 21 brand will embark on a new adventure in social gaming with EA’s widely popular Facebook game, The Sims Social. The game is a spin on the original and iconic series The Sims, which originated as a desktop game.
With 9.2 million active Facebook players, this partnership with EA makes perfect sense for the brand as one third of the people who play The Sims Social fall within the 25-to-34-year-old age group, representing the largest share of homebuyers.
The idea is to connect with the new generation of homebuyers and sellers in an engaging and unexpected way, on a platform they regularly frequent.
This integration with The Sims Social will present players with the warmth of home and in-game value during the holiday season with a CENTURY 21 fireplace that will allow game players earn virtual currency (Simoleans) and to expand their land. If only real life worked like that! Players will also be able to perform in-game actions like lighting the fire, warming their home or dreaming of an even bigger place.
The CENTURY 21 fireplace is available in The Sims Social beginning today and will be available until January 9th. Players will be able to keep their CENTURY 21 fireplace in their homes indefinitely.
Add the warmth of the CENTURY 21 fireplace to your virtual home. Begin playing right here.
Share the news; you’ll be surprised which of your friends are already playing!