On Super Bowl Sunday the brand will debut a 30-second spot early in the third quarter, just a little past the end of the halftime show – prime air time real estate! In addition, there will be multiple CENTURY 21 pregame commercials and a one hour pregame show sponsorship, all telling the story of the brand’s greatest asset, our agents!
The formal announcement was made this weekend in Orlando, FL at the National Associations of REALTORS conference. “The Super Bowl provides a great opportunity for us to showcase our CENTURY 21 sales professionals in front of more than 110 million viewers – just before the spring selling season,” said Bev Thorne, Chief Marketing Officer of Century 21 Real Estate LLC. “We look forward to returning to the big game and being a part of this iconic event. The Super Bowl is the last great campfire for the American family. Consumers come together in households across America to share a common experience. I can’t think of a better place to tell our brand’s story.”
The CENTURY 21 brand joins a 2013 Super Bowl advertising roster that also includes PepsiCo, Anheuser-Busch InBev, Audi of America, Cars.com, GoDaddy.com, Hyundai/Kia, Best Buy, Mercedes-Benz and Coca-Cola.