Real Estate Reads Of The Week

Good morning and happy Friday!

Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.

Grab your coffee and get reading!

“NAR Launches Email Campaign To Tout Value Of Homeownership”

The National Association of Realtors has launched an email campaign designed to educate roughly 82 million consumers about the value of homeownership and the government incentives in place that support it. Starting last week, the three-part campaign sent out its first set of emails directly from NAR to U.S. homeowners — about 75 million people — and 7 million aspiring homeowners who are currently renting. The NAR anticipates that it will take about six weeks for all 82 million or so recipients to receive the emails. Continue reading . . .

“Buying Beats Renting In Most U.S. Cities”

For people who are willing to stay put for a few years, buying a home has become a much better deal than renting in almost every major housing market in the nation. In more than 75 percent of the 200 metro areas analyzed by real estate listing website Zillow, homeowners would reach a “break-even point” — where owning the home makes better financial sense than renting it — in three years or less. Continue reading . . .

“Battle Of The Apps: Socialcam Vs. Viddy”

If you’re already making videos as part of your real estate marketing, you’ve likely downloaded an app for your smartphone that allows you to shoot and edit right on your phone. This week Apartment Therapy offers a head to head comparison of two of the most popular video apps, Socialcam and Viddy. Continue reading . . .