Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.
Grab your coffee and get reading!
“[NEW STUDY] Why Prices Ending In 9 Sell Best”
We’ve all seen pricing that ends in the number nine. Take purchasing gasoline, for instance. It always has the same formatting, no matter which gas station you frequent. You’ve seen it in nearly every store you’ve walked into. So, how do you take all of this and apply it to your own pricing? First you must understand the effect that ending a price with a nine can have on your customers or clients. Continue reading . . .
“Mortgage Rates Smash Old Record, Hit New Low”
Mortgage rates fell again this week, smashing previous record lows, according to a regular weekly release from mortgage giant Freddie Mac. The rate for a 30-year, fixed-rate loan, the most popular mortgage product, dropped to 3.62% from 3.66% last week. The rate has matched or hit a new low for 10 of the past 11 weeks, Freddie Mac said. Meanwhile, the 15-year fixed rate fell to 2.89%, down from 2.94%. Continue reading . . .
“Tips For Working With Your Spouse In Your Real Estate Business”
Whether or not they want to work together in their real estate business is an easy question for some couples to answer. They will tell you that they are very happy building their business together. In almost all of these cases you will come to learn that they recognize that they each have different strengths and weaknesses, and in turn they have successfully divided the job duties according to these traits. Continue reading . . .
“Facebook Changed Your Email Address: Why It Matters For Your Real Estate Business”
Recently Facebook changed your default email address for your personal profile to your Facebook email address. Wait. You didn’t know you had a Facebook email address? It’s your Facebook personal profile username @ facebook.com. To make matters worse, they decided to hide your other emails from your friends. If one of your Facebook friends sends an email to your Facebook email address – it will end up in your Facebook Message inbox. No big deal right? Here is the problem – if a Facebook friend sends you an email from an email address that’s not set up with Facebook (ex. a work email), it will end up in your “Other Inbox” – the Facebook equivalent of your Spam Inbox. Continue reading . . .
“Why Am I Blogging Anyway?”
There’s value in a business blog. Real value. It’s so much more than a tool for getting traffic from Google (although that is a huge plus). But, have you ever asked yourself, “Why am I blogging anyway?” I’m willing to bet that a good number of you have asked yourself this question. Especially when you were first starting out or really busy and wondering if it is worth the time and effort you’re putting into it. So here’s a reminder as to why you should continue (or even start) to blog on a consistent and continual basis. Continue reading . . .