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The Case For Blogging Your Listings

By Molly on May 21st, 2012

3 Comments

GUEST POST BY: TRACY LARSON, CENTURY 21 SCHWARTZ

As real estate professionals, I believe that most of us will agree that having a web presence is an important part of your marketing strategy.  According to the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers, 88% of buyers used the internet to find the home they bought. But with a practical smorgasbord of web design choices available today, which one is the right fit for you and your marketing?

I adopted blogging as my primary web presence over traditional static sites. I do have several static websites as well, but even those static sites have a dedicated page that pulls my blog content onto each site, which in turn helps those sites get indexed quicker with fresh content.

Here are five reasons I choose blogging for my primary web presence:

1. Blogs are dynamic

Traditional websites are static and for the most part, they rarely change or are updated once they are created.  Blogs, on the other hand, change with each new post. They are very dynamic and content rich, two qualities that make them search engine friendly. Sites that add new content on a regular basis are also recognized by search engines more quickly. In fact, every minute hundreds of people publish new blog entries on blog platforms such as Blogspot and WordPress, so those platforms have a faster indexing rate.

2. Blogs have RSS feed and subscription options

Visitors to a traditional site need to physically go to the site to see any changes that have been made or features that have been added.  Blogs offer readers the ability to have new content sent directly to them immediately after it has been added, without having to remember to visit the site. Readers can also choose how they receive the content, making it a much more personalized interaction.

3. Blogs encourage conversation

Readers of a blog can leave comments on articles you post. It has been my experience that posts that are more controversial are more likely to start a conversation. Every community has a hot topic, and if you write about, the comments will follow. For instance, a recent post on my blog about changing a local icon and landmark into a commercial hotel and resort brought out comments from my readers about how they felt about the project. As the writer of the blog, you have the option of moderating such comments before they appear live on the web.

4. Blogs are budget and user friendly

With an expanding array of blogging platforms emerging all the time, it is now easier than ever to create and maintain a blog. Traditional websites require more technical knowledge or the use of a qualified web designer, which can become quite costly. Many of the more affordable traditional websites are also template based, making them visually pleasing, but less search engine friendly.

5. Blogs provide insight

Blogging platforms have many tools that the modern blogger can use to help improve their blog. From the statistics reporting of my blog, I can see where in the country or even the world my visitors are coming from. I can see how they found my blog and what my most popular referring sites are.  I can also see exact search engine terms people used to find my blog. Once I know terms people are using to find my blog, I can write a post related to those terms to increase traffic. For instance, “foreclosures in the Florida Keys” brings me more traffic than “homes for sale in the Florida Keys”.  For that reason, I write regular articles on foreclosures in my marketplace, being sure to use those keywords that people searched with throughout the story and in the post tags.

Obviously, there are many more differences between blogs and traditional websites. Like anything else in your marketing strategy, you need to adopt a web presence that you are most comfortable with. Blogging is not for everyone, and it does require a certain amount of time. If you are not willing to commit to blogging at least once or twice a week, blogging will not work for you. You blog will become dated or stale, and you readers will notice it quickly and move on to other blogs that are kept current.

If you’d like to learn more about me and my real estate blog, you can find it at www.FloridaKeysMarketUpdate.com.