Century 21 Blog


Instagram For Real Estate: 3 Expert Tips

By Molly on May 10th, 2012


Today we had the pleasure of joining Katie Lance of Inman News on her webinar titled, “Instagram for Real Estate Pros.” As you may already know, CENTURY 21 uses Instagram (you can follow us @CENTURY21) but what you may not know is how you can use Instagram to boost exposure for your real estate business.

Let’s start with a little background. Instagram currently has 50 million users. That is 50 million potential prospects. Though Instagram was initially launched on the iPhone, it recently expanded to Android users. In fact, over one million Android users downloaded the app in the first 12 hours!

You may be thinking, “That’s great, good for them, but why should I use Instagram?” Well, Instagram makes beautiful photo sharing fast and easy. For example, you can take 10 photos of your new listing, add filters with Instagram and then publish a stunning, photo home tour.

Instagram is also great because, in the words of Katie, “People are connecting over photos which are much more personal and emotional.” For the Inman News Instagram account, Katie and team share behind the scenes photos as they plan and host events, shots from guest interviews and of course, photos of their picturesque Bay Area neighborhood.

Using Instagram is not about sharing photos in vacuum. If you’re thinking, “What if I have a small following, is this really worth it?” The short answer is – yes. When you take and share a photo with Instagram, you can also share that photo on Facebook, Twitter, Pinterest and your blog. View Instagram as a content creation app.

So now that you’re taking and publishing photos across all of your social media channels with Instagram, how can you take it to the next level? Katie offered three exceptional options.

Design Postcards With Postagram

Do you have a stunning Instagram photo of your local town center? A breathtaking shot of a house you just closed on? Take that Instagram photo and use Postagram to create postcards with that image. You can then send those postcards to clients and prospects. What a fun way to keep in touch and stay top of mind!

Create Closing Gifts With Stickygram

Though the name may conjure images of your fingers sticking together, this sticky actually refers to magnets. Use Stickygram to create magnets from your Instagram photos. These make great closing gifts for clients. Perhaps you have a great shot of the outside of their new home that you can transform into the first magnet on their new fridge. Stickygram charges $14.99 for a pack of nine magnets.

Customize a Facebook Timeline Cover Photo With Insta.Cover

With the new Facebook Timeline format you have extra photo real estate at the top of your personal and business Facebook pages. Head over to Insta.Cover to create a custom Facebook Timeline cover photo from your Instagram shots. Why settle on one image for your cover photo when you could have many?

A big thank you to Katie for her Instagram insights! Are there other sites you’re using to elevate your Instagram photos?