At the CENTURY 21 Global Conference in New Orleans earlier this month, our Chief Marketing Officer, Bev Thorne, announced CENTURY 21 is “The Official Real Estate Company” of U.S. Soccer, which includes the Men’s, Women’s and Youth National Teams. U.S. soccer legends Cobi Jones and Alexi Lalas joined her on stage for the announcement.
The partnership officially launches March 22nd when CENTURY 21 begins airing its commercials during the Olympic qualifying tournament (CONCACAF). The U.S. Women’s Soccer team has already qualified for the 2012 Olympics, but the men’s tournament starts tomorrow with a match against Cuba at 8 p.m. CT, live on Universal Sports Network.
The CONCACAF tournament runs through April 2nd with two finalists qualifying for the 2012 Olympics in London. Our Smarter. Bolder. Faster.sm television commercials will air during the tournament on NBC Universal and NBC Sports – a total of 46 times – and CENTURY 21 will serve as the sponsor of the halftime show in all six games.
Future spots will appear on NBC, NBC Sports, NBC Universal, ESPN and ESPN2 as well as during the 2012 Olympic Games this summer. Lastly, CENTURY 21 will also receive field signage during select matches and print ads in the Men’s and Women’s National Team programs.
As the most recognized, global brand in real estate, CENTURY 21 is thrilled to sponsor the world’s most popular sport. Watch for the CENTURY 21 spots during each game and good luck to the U.S. Under-23 Men’s National Team as they begin their journey to gold in 2012!
Check your local listings for game times.