Real Estate Reads Of The Week
Good morning and happy Friday before the Super Bowl!
Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.
Grab your coffee and get reading!
“Cooking Up A Super Bowl Ad? Just Add Celebrities”
This morning USA Today published an article about all the celebrities appearing in Super Bowl ads this weekend including our very own Smarter.Bolder.Faster trio: Donald Trump, Deion Sanders and Apolo Ohno. Continue reading . . .
“Obama Announces Refinancing Plan”
President Barack Obama, in announcing a program to help struggling homeowners refinance their mortgages, is betting this plan will fare better than his administration’s earlier efforts to fix the housing market. Continue reading . . .
“Online Mortgages Boom Despite Housing Bust”
With mortgage rates at historic lows and consumers’ power through social media at an all-time high, those looking to buy homes or refinance can find the combination advantageous if they go online to shop for a mortgage. The idea of borrowing money in an internet-based transaction isn’t new, but consumers are finding that the strong, growing power of social media can help them find a comfort zone. Continue reading . . .
“How To Turn Online Leads Into Clients”
Real estate professionals take note: The key to converting online leads into clients is to make sure consumers have an “amazing” experience start to finish, beginning with your website. Simply put, a website needs to be easy on the eyes; interactions with agents should be nonintrusive; and agents should respond to questions quickly. Continue reading . . .
“How To Get Your Content Shared”
Sharing content online these days is as second nature as sending an email or a text. Obviously you know precisely what you want to share online, but have you given much thought about why you want to share? Continue reading . . .
“21 Mobile Apps To Transform A Home”
Staging a new listing is now easier than ever with mobile technology. Take a look at Style List Home’s picks for the 21 best apps to re-design a space. Continue reading . . .