As a confessed social media addict, I love the location based Foursquare app that lets me check into places and businesses in my area. (Becoming the mayor at the Cajun Experience was a great thrill for me!) However, having a business reason for spending time ‘checking in’ online was tougher to figure out. But leave it to the developers at Trulia.com to find a way to combine real estate with the fun part of location based marketing: you can now ‘check in’ at listings using their new iPhone/iPad app!
Once you’ve installed the app, when you are out viewing properties with clients (or previewing ahead of your appointments) you can bring up ‘nearby homes’ based on your phone’s location. With one click, you can ‘check in’ at the property you are showing, and it’s added to your profile at Trulia.com. Consumers that view your profile can see all the homes that you’ve visited . . . pretty easy to establish yourself as a market expert when you’ve clearly viewed all the homes in a particular neighborhood, eh?
When Trulia launched this product, my first thought was that as a buyers’ agent, it makes it very easy for me to demonstrate market expertise. From a consumer’s standpoint, they can see where I’ve been, and even ask me questions about homes I’ve already been through. (And it can help me keep track of my showings, so I can make sure I don’t miss a listing in an area.)
Testing it out:
The first day I was testing the app out, I checked in at the first two properties I showed. As I was leaving the second home, an email popped up via Trulia, from the listing agent of the first property, who thanked me for showing it and left a bit more detail on the listing for me. Pretty responsive of the listing agent! As it turns out, the listing agent is notified IMMEDIATELY via email when a buyers agent checks in at their listing . . . which is faster than our lockbox notification system here. How powerful is that, for the agent to be able to thank me and send extra information to my hands, all while I was still with my clients?
In addition to checking into listings and receiving notifications, the app also allows you to keep up with your Trulia.com leads directly from your phone, and view nearby property information on a map based interface. The app is brand new and I’m sure there will be additions and refinements along the way. You can find it by searching for “Trulia for Agents” in the app store. Share your stories and let us know how it’s worked for you!