Real Estate Reads Of The Week
Good morning and happy Friday!
Each Friday we share with you the must-read, real estate news of the week. We’ve got everything you need to know to stay on top of breaking industry news and trends.
Grab your coffee and get reading!
“Why CENTURY 21 Is Advertising In The Super Bowl For The First Time”
CENTURY 21, a real estate company that a few years ago had shifted marketing spend to digital media in lieu of TV, is back to TV in a big way, as that move includes its first-ever Super Bowl spot. The company actually announced its plans to participate in the big game last March. The :30 ad in the third quarter of the game as well as pre-game spots feature Deion Sanders (jersey number 21, coincidentally), Donald Trump and Apolo Anton Ohno and are a continuation of its new “Smarter, Bolder, Faster” campaign from agency Red Tettemer & Partners. It actually has been 21 years–again, coincidentally–since any real estate company has advertised in the Super Bowl, said Bev Thorne, CENTURY 21 CMO. Continue reading . . .
“What The Fed’s Low Interest Rates Mean For Homebuyers”
The Federal Reserve announced that they will keep interest rates low until at least late 2014 in an effort to help jump-start the sluggish economy by making it less expensive to borrow money across all segments of the economy. What this means for homebuyers and current homeowners is that mortgage rates for a purchase loan or to refinance will remain remarkably low in the near-term, keeping affordability high. The 30-year fixed mortgage rate fell below 4 percent on Zillow Mortgage Marketplace in mid-October 2011 and has dropped as low as 3.67 percent in recent weeks. Continue reading . . .
“6 Steps To Grow Your Real Estate Business In 2012”
If you want stellar success in 2012, now is an excellent time to alter those pie-in-the-sky plans and dreams so they also include simple, small steps that you can take on a daily basis. How many times in 2011 did you find yourself daydreaming about that one big commission that would take the financial pressure off of you? Continue reading . . .
“First Time Homebuyers: 5 Questions To Ask Before Buying”
Working with a first time homebuyer? AOL Real Estate offers five questions your clients should be sure to ask (and answer) before signing on the dotted line. Continue reading . . .
“10 Creative Ways Realtors Use LinkedIn”
According to Quantcast, 64 percent of the U.S. members of LinkedIn make above $60,000 per year. That equates to roughly 35 million high-income members in the U.S. alone! Given its demographic skew towards affluent professionals, LinkedIn is a great place for commercial real estate agents to connect with a very valuable target audience. However, professionals buy and sell their own houses and properties too. That means LinkedIn is also a great tool for residential real estate professionals to build relationships that lead to sales. Continue reading . . .
“How to Effectively Acknowledge Comments, Shares & Likes on Your Facebook Business Page”
Did you know acknowledging comments, likes and shares is just as important (if not more) than figuring out what you are going to post on your Facebook business page? In this video Inman News’ Katie Lance shares how in five minutes a day, you can increase engagement and the number of likes to your Facebook business page. This small tip can make a huge difference in taking your Facebook presence to the next level. Click to watch . . .