Century 21 Blog


Live From Indy With Shereen Kulak

By Molly on January 30th, 2012


Today in our “Meet the Agent” series we talk Super Bowl and living, working and selling in Indianapolis with Shereen Kulak of CENTURY 21 Scheetz.

Before we dive into the interview, watch this video made by Shereen’s office to see how you can win tickets to this year’s Super Bowl!


C21: Your area of focus is Indianapolis, IN which is the home of the 2012 Super Bowl! What makes this real estate market special and unique?

SK: What makes the Indianapolis downtown market so unique is the diverse cultural and quaint neighborhoods, each with their own history and night life.  Indianapolis has a big city feel with the small city convenience of being able to get around with ease and affordability.

C21: If I had only one day in Indianapolis, what are the three things I must see/do?

SK: Eat a shrimp cocktail at St. Elmo’s Steak House located on 127 South Illinois Street adjacent to the Canterbury Hotel,  take in an Indian’s game at the gorgeous Victory Field and visit Slippery Noodle Inn, Indiana’s oldest bar and the site of some of the best jazz and blues music in Indianapolis.

C21: You’re an Indianapolis Colts fan. Do you have a game day ritual?

I am a big fan of the Indianapolis Colts. Although I do not personally have a game day ritual, our office hosts an annual client appreciation tailgate party with food provided by local restaurants on the Avenue.

C21: How is your office planning to celebrate the big game?

SK: Agents in our office are planning to enjoy the Super Bowl hopping to and from many parties, downtown clubs and eateries.

C21: How did you first get into real estate?

SK: I loved my career as a dental hygienist however; it was not flexible.  I needed a career with flexibility to be able to care for my young children at the time.  I quickly learned that the sky is the limit with real estate and became hooked!  Your home is a place where memories are made. There are years of holiday gatherings, family meals and birthdays spent together. I believe it is an honor and privilege to list and sell a person’s home.

C21: Do you remember your first sale?

SK: Of course, I do!  I was able to secure a buyer from my first open house.  I showed them properties for about a month and listened to what they were wanting.  Quickly I was able to find the home of their dream and they still clients of mine today!

C21: When you bought your first home, what made you fall in love it?

SK: The unique character of my first home which was built in 1935 and had all the charm. It had things that are very difficult to find in today’s modern homes such as; copper roof, scuppers & gutters, turret, and many built- ins throughout my home which reminded me of my childhood brownstone.

C21: When did you join the CENTURY 21 System and what brought you to us?

SK: I joined CENTURY 21 Scheetz over two years ago.  The consistent reinvestment in agents and in the business attracted me to our company.  Having researched all of the real estate players in the market, I found CENTURY 21 Scheetz to be the leader in the market place and this is where I want to be.

C21: How do you maintain relationships with clients after they buy a home? It could several years before they are ready to move again.

SK: Consistent contact and communication is the lifeline of this business.  In most cases, selling a home is also a life transition to a different phase, whether a growing family, downsizing or a career move. My goal is to make the process of selling your home as seamless as possible.  By staying in contact with your clients, that allows you to know about their life changes and ultimately help them with their housing needs.  I believe in a variety of contact methods over a period of time and have made phone calls, sent emails, newsletters, mailers such as the Colts football schedule/magnet and drip campaigns.  I also think it is important to visit your client at least once a year – lunch or delivering a holiday gift.

C21: How important are referrals?

SK: Referrals are extremely important as agents build their business based upon them.  We also know referral conversion time is much less than a random cold call.

C21: Name the three qualities necessary to succeed in real estate.

SK:  1) Organizational skills

2) Interpersonal skills

3) Strong Leadership skills (this is the key to success in real estate!)

C21: Our company mantra is “Smarter. Bolder. Faster.” How do you embody the mantra in your day-to-day work?

SK: Working Smarter includes recruiting experienced agents in a personal way and following through with every lead with consistency.

Working Bolder includes challenging myself and my agents each and every day to do the small tedious things that ultimately bring us the greatest rewards.

Maximizing the use of CENTURY 21’s technology has been an invaluable resource in working Faster.

C21: Are you using social media for business?

SK: I use Facebook and also have a “CENTURY 21 on the Avenue” business page. As a non-producing manager I only use Facebook as a recruiting tool and to promote our office events.

C21: If you could give one piece of advice to a young person starting out in the real estate business, what would it be?

SK: I would say, “Have a business plan that is measureable and a manager to help hold you accountable.”

C21: When you’re not working, how do you like to spend your free time?

SK: I enjoy visiting my daughter at Indiana University and can often be found on the weekends at an ice rink, as my freshman son plays high school hockey.  Some of my hobbies are working out, reading, golf and volunteering for Hoosier Burn Camp.

C21: Continue the conversation with Shereen by emailing her at SKulak@c21scheetz.com.