Century 21 Blog


Inman Connect NYC: Tips From The Pros (Part II)

By Molly on January 13th, 2012

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We’re live blogging this week from Inman News’ Real Estate Connect in New York City. You can follow all the action in real time by following us on Twitter, @Century21, and following the event hashtag, #ICNY.

As we did on day one of the conference, we wanted to share with you a list of the best tips from the experts who presented on day two!

The agenda had an all star line up including two of our own, Heather Elias from CENTURY 21 Redwood Realty (@LocoHeather) and Bill Lublin of CENTURY 21 Advantage Gold (@BillLublin).

Enjoy the list!

Best Tips Learned at Inman NYC (Day 2)


2012 Outlook:

“This year we need to focus on confidence, we need to focus on recovery. Consumer confidence is huge.” – @Diana_Olick, real estate reporter @CNBC


“If someone regularly reads your blog for the lifestyle content, in a year they made need a realtor and they’ll think of you.” – @LocoHeather


“2 billion photos are uploaded to Facebook every day.” – Thomas Arnold, Facebook

“Buying a house is a major life event. Acknowledge that on Facebook.” – Thomas Arnold, Facebook

“We worked with AMEX on Small Business Saturday on Facebook. Sales at participating stores went up 28% that day.” – Thomas Arnold, Facebook

“When I bought my house, I shared my great experience with my realtor, Bethany, to my 1,100 friends on Facebook.” – Thomas Arnold, Facebook

“Consumers are 4 times more likely to make a purchase after a recommendation from a friend on Facebook.” – Thomas Arnold, Facebook

“95% of time spent on social networks is spent on Facebook. That’s a tremendous opportunity.” – @JimmyMackin

“Pre-promote an upcoming blog post on Facebook by posting a status the day before asking people to ‘like’ if they are interested in learning more.” – @JimmyMackin

“Consider using Facebook ads to drive consumers to your real estate hub – your website, your blog.” – @StaceyHarmon

“Link back to your Facebook business page on your website, blog, email messages and business cards.” – @JimmyMackin

“Higher engagement leads to higher visibility in the Facebook newsfeed. Post once a day to ensure you’re in front of people.” -  @StaceyHarmon

“Post on Facebook with a call to action – ‘like’ if you agree, true or false, or fill in the blank. These posts have very high engagement.” – @JimmyMackin

“When sharing a listing on your Facebook business page, highlight the most outstanding feature with a great photo.” – @StaceyHarmon

“Segment your Facebook friends into lists – agents, clients, neighbors. Use those lists to target people with specific information.” – @JimmyMackin

Location Based Services:

“Want to prove you’re a local expert? Leave Foursquare tips. Locals and visitors who check in will associate you with local knowledge” – @gahlord

“Now on @Trulia, you can check in to specific properties. Visitors to the site can see all the properties an agent has checked in to.” – @GingerW of @Trulia

Relationship Building:

“In this decade you’re rewarded for your ability to maintain relationships. It’s the world wide web of relationships.” – @Clarashih, author of “The Facebook Era”

“When you speak to prospects on the phone, ask about them, find things in common, foster a relationship.” – @BillLublin


“Having up-to-date social profiles is critical for your presence in search engine results.” – @GingerW

“When you decide on key words/tags for your blog post, try to think what the consumer is typing into the search bar. That will lead them to your post.” – @LocoHeather

“When blogging, write for your readership first, SEO comes second.” – @LocoHeather

Social Media Best Practices:

“With social media, authenticity is the key. With agents, you can do that at a local level with great success.” – @ClaraShih

“Use Facebook lists and Google+ circles to decide what information to share with whom. Segment like a marketer.” – @Clarashih

“No matter how much information you choose to share on social media, as long as you’re authentic, it will still resonate with consumers.” – @BillLublin

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
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One Response to "Inman Connect NYC: Tips From The Pros (Part II)"

  1. I agree with most statements made here. The ability to understand in this market will show your strength in the future. I also like “” for the title. Great job Molly.

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