It is our pleasure to share a feature written by Stuart Elliott, veteran advertising and media reporter for the world’s top ranked newspaper, The New York Times, that announces the super star talent appearing in the CENTURY 21 Super Bowl commercial!
In his piece titled “For Super Bowl XLVI, a Bigger Batch of First-Time Advertisers”, Elliott describes the ads planned by a few stand out brands who are advertising during the big game for the first time. When talking about CENTURY 21’s spot, Elliott reveals:
“CENTURY 21 is also sprinkling stardust on its spot, created by the Red Tettemer & Partners agency in Philadelphia. The 30-second spot, to run in the third quarter, will use Donald J. Trump and two athletes, Deion Sanders and Apolo Ohno, to demonstrate that CENTURY 21 agents are Smarter. Bolder. Faster.”
In addition to the celebrity talent and the focus on the brand’s Smarter. Bolder. Faster. agents, the spot also serves a larger purpose, which is to send a message about the brand’s position in 2012. Our Chief Marketing Officer, Bev Thorne, explained to Elliott:
“The Super Bowl comes just before the spring selling season, making it a perfect time to signal our confidence in our agents and in the American real estate market.”
Is it a big task to stand out during a show known for its advertisements? Steve Red, president at Red Tettemer, said he was not daunted by the prospect of competing against experienced Super Bowl sponsors because “Century 21 is an American icon, just like those companies. We feel like it’ll be a natural fit.”
There you have it! On Sunday February 5th, during the third quarter of the game, Donald J. Trump, Deion Sanders and Apolo Ohno will help the Super Bowl audience to understand in 2012, CENTURY 21 agents are Smarter, Bolder and Faster than ever. Share this exciting news with your friends, family and clients! Also let them know we’ll be sharing sneak peeks of the commercial before it airs here on the blog, as well as on Facebook and Twitter. Now is the time to be sure you’re following!