Century 21 Blog


[Video] Social Media How-To: Mobile

By Molly on November 1st, 2011

1 Comment

In the sixth installment of the CENTURY 21 Social Media How-To Video Series, we take a look at the advantages of using mobile technology to promote your personal real estate brand.

Mobile technology lets “Smarter. Bolder. Faster.” real estate professionals establish a real-time presence and deliver speedy results.

Today’s technology has changed the home buying and selling process. While 90 percent of homebuyers search online, an increasing number are doing so on their mobile devices.

In fact, more than one third of adults now own a smartphone, allowing them to search listings and compare prices wherever and whenever they want. These customers want to know you’re up to date and embracing mobile technology is one way to prove it!

Snap photos of new listings and then share them with your social network. Thanks to mobile apps for popular networking sites like Facebook, it’s easy to show a client that dream home they’ve been waiting for, all before even heading back to the office.

Mobile devices also allow you to easily capture video. By offering virtual tours on your website, Facebook page or YouTube channel, you can draw potential buyers in with footage of spacious bedrooms and sparkling counter tops.

Are you familiar with QR codes? QR codes are unique barcodes you can create for free. By putting QR codes on your marketing materials, such as a for sale sign, mobile users can scan the code and be automatically directed to where they can learn more about the home and how to contact you.

As for smartphone apps, you may be familiar with the CENTURY 21 mobile app, but are your clients? This app is perfect for people ‘on the go’ and will allow them to find homes for sale all over the U.S., use their phone’s GPS to find nearby listings or learn more about a new neighborhood that’s always intrigued them.

If you’re interested in using mobile to help build your real estate business, the first step is to download the CENTURY 21 mobile app on your smartphone. Learn how the app works, share it with your clients and be sure to check back here for the latest news and advice on mobile real estate.

Watch the video:

Watch the rest of the tutorials in the CENTURY 21 Social Media How-To Video Series on the CENTURY 21 YouTube channel.

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
View all posts by Molly

One Response to "[Video] Social Media How-To: Mobile"

  1. avatar Dena Stevens says:

    I’ve noticed that the hits on my site from mobile phones has gone straight up since Christmas 2011. Maybe Santa brought everyone phones?

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