Today CENTURY 21 is proud to announce the release of our new Facebook application! The app provides CENTURY 21 System brokers with an innovative tool to help optimize their offices’ Facebook Business pages by increasing their ability to engage with customers and drive leads directly from the leading social networking site. Consumers will benefit from the information and tools available on the CENTURY 21 app, which encompasses everything they need to begin the home buying and selling process with their local CENTURY 21 office.
Our CMO Bev Thorne said about the launch, “As social media evolves, we are committed to providing our System members with the innovative tools and systems necessary to help them grow their businesses. This app was designed to help consumers connect with local CENTURY 21 brokers in an environment where they feel comfortable and where they are spending an increasing amount of time.”
The app lets CENTURY 21 offices grant access to their current listings and be contacted by potential clients directly through Facebook. Additionally, the application provides customers with a multitude of tools and resources to assist in the home buying or selling process such as:
- The CENTURY 21 Homebuyer Toolkit. This toolkit allows potential buyers to calculate their mortgage payments, determine how much they can afford to spend on a new home and take the first steps in getting pre-approved for a mortgage.
- Twitter Stream and Live Blog Feed. Users can keep up-to-date with the local office’s and CENTURY 21 Real Estate’s official Twitter handle through the app, as well as scour content that applies to them as either a buyer or a seller from this very blog, @C21 – Home Matters.
- The CENTURY 21 Real Estate Mobile App. Smartphone users can link directly to their app stores to download this mobile app, which allows homebuyers and sellers to take their research on-the-go.
The app takes only minutes to activate and is easily customizable for individual offices. It is now available to all CENTURY 21 brokers to implement on their own Facebook business pages by following a few simple steps. Visit 21online.com, click on Promote Yourself, then select Social Media and finally, Facebook Application to obtain the password and link to install.
Have you checked out the new application? What do you think?