Century 21 Blog


4th Generation Agent: Casey Froerer

By Molly on October 24th, 2011


Today in our “Meet the Agent” series we get to know Casey Froerer of CENTURY 21 Gage Froerer & Associates. Casey is a fourth generation real estate professional. In fact, he was born the same year his father joined the CENTURY 21 System! How’s that for meant to be?

C21: How did you first get into real estate?

CF: I was born into real estate.  I’m fourth generation; my great grandfather opened Froerer Corp. Real Estate in 1914 and it’s been a family business from then on.

C21: Do you remember your first sale?

CF: Yes, I’m pretty sure, like many firsts in life, your first sale is something that will always be remembered.  The ink was still wet on my license and I was holding an open house in a new subdivision that our company had listed.  The first couple to walk through instantly fell in love with it and ended up offering full price.  Interestingly enough, my first sale then turned into my first listing because they had a condo that they needed to sell.

C21: When you bought your first home, what made you fall in love it?

CF: I bought my very first house while in college purely as an investment.   It was a rundown, dilapidated, leaky roof, fixer upper.  I wouldn’t say I fell in love with it, but I could see the potential.  Ultimately, after many long nights and some tough lessons learned, I was able to take the eyesore of the neighborhood and sell it to a cute, little family.  The first home I bought to actually live in was a 1930’s bungalow and I fell in love with the old architectural style, the details and the neighborhood.

C21: What was the first big furniture purchase you made for the place?

CF: Being a bachelor and already owning a couch, my first big furniture purchase was the biggest flat screen TV I could afford.

C21: When did you join the CENTURY 21 System?

CF: I have been a part of the CENTURY 21 System from day one. My Dad joined the CENTURY 21 in 1977, the same year that I was born.  So, I guess I technically joined then.

C21: Your area of focus is Northern Utah. What makes this real estate market special and unique?

CF: Northern Utah, also known as the Wasatch Front, is the most populated region in Utah accounting for about 80% of the state’s population. It is both geographically and culturally vast with something for everyone.  Whether it is a downtown urban loft or a ski-in, ski-out Mountain retreat, to everything in between, you can find it in Northern Utah and it’s all within an hour drive from Salt Lake International Airport.

C21: If I had only one day in Ogden, what are the three things I must see/do?

CF:  1) Ogden Valley /Snow Basin Ski Resort – Location of the Men’s & Women’s downhill and super G events during the 2002 Winter Olympics.

2) Ogden’s Historic 25th Street and Union Station for shops, restaurants, museums and nightlife.

3) Hike Waterfall Canyon.

C21: Name the three qualities necessary to succeed in real estate.

CF: Commitment, persistence and hard work.

C21: Our company mantra is “Smarter. Bolder. Faster.” How do you embody that mantra in your day-to-day work?

CF: We here at CENTURY 21 Gage Froerer  & Associates encompass the mantra “Smarter. Bolder. Faster” by capitalizing on current market trends along with having visionary leadership.  We look five to ten years down the road to the next market cycle, so we arrive ahead of the competition. We not only survive, but we thrive in any give market.

C21: You have a profile on the recently launched social network Google+. Are you using it for business and what do you like about it?

CF: Yes, I just started using it for business.  The thing I like most is how you can segment contacts into different circles so you’re able to directly market an overall message or image a specific group of individuals.

C21: Are you using other social media channels – Facebook, Twitter, YouTube – to promote your business? What do you find most successful?

CF: Yes, the majority of my social networking is done through Facebook.  However, all of the channels mentioned above provide me an excellent platform to network and reach into new markets.  It’s been very exciting to witness the evolution of social media in our industry.

C21: If you could give one piece of advice to a young person starting out in the real estate business, what would it be?

CF: Set specific goals and have a plan on how you will achieve them.  You can’t be successful in real estate, or any business, if you don’t know what you want and how you will get there.

C21: When you’re not working, how do you like to spend your free time?

CF: Free time is few and far between, so when the opportunity presents itself, I like to get totally off the grid.   I really enjoy traveling and I can typically be found skiing the Alps or enjoying the flavors of Italy – depending on the time of year and my mood.

C21: Want to continue this conversation with Casey? He says it’s best to give him a shout on Facebook.

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
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