Century 21 Blog


At The Mobile Office With Nicholas McDaniel

By Molly on September 5th, 2011


Today is our “Meet the Agent” series we get to know Nicholas McDaniel of CENTURY 21 Prestige Properties. Turns out Nicholas has a complete mobile office and has been pushing the use of QR codes for over five years. How’s that for “Smarter. Bolder. Faster.”?

C21: How did you first get into real estate?

NM: I first got into real estate because I saw how fun and exciting it could be. I met many interesting people and wanted to interact with them at a different level. Also, I saw many ways that I could use technology and my computer background to better service the customer. I learned of QR codes over five years ago, and told several of my closest friends that they would be the next big thing in real estate.

C21: What do you love most about living and working in North Alabama?

NM: The Food. The food in North Alabama is amazing. Although there are many chain dining experiences, there are also numerous local experiences. When I introduce newcomers, I find that they have never experienced white sauce with their BBQ.

C21: If someone were to visit for a day, what are the things not to be missed?

NM: The Tennessee River. The river is not just a physical feature, but a way of life in North Alabama, which hosts some of the world’s best fishing tournaments. The sunsets are extraordinary.

C21: What makes the local community special?

NM: The people. North Alabama is the true definition of southern hospitality. There are few places in the world that one could go and be greeted with a warm hello, a door held open, or friendly conversation about the weather, all from a complete stranger.

C21: You run the Nicholas McDaniel School of Real Estate. Tell us a bit more about that.

NM: I have always loved the moments of interaction where someone is learning something new, whether that be the new transferee to the area realizing its awesomeness, the first time homebuyer learning about the process, or the new agent learning about sales. I decided to begin teaching real estate licensing classes to increase my recruiting efforts. I recently completed my first pre-license class and immediately hired my first two graduates. The best part is that am able to indoctrinate new agents with the proper and ethical ways of selling real estate.

C21: Our company mantra is “Smarter. Bolder. Faster.” How do you embody the mantra in your day-to-day work as an agent?

NM: Being successful in real estate requires the adoption of these ideas “Smarter. Bolder. Faster.” I have earned my ABR, CRB, CRS, GRI, and SFR designations, in addition to being a licensed real estate licensing and continuing education instructor. Knowledge is power and continued learning is a must.

C21: You recently upgraded your mobile office. Tell us about the changes.

NM: Yes, I just overhauled my mobile office, adding a ScanSnap mobile scanner, HP mobile printer, tablet, and new laptop. These tools allow me to print contracts and obtain signatures in the field, all while never having to return to the office to send an offer. Forget a form? No big deal. My clients can actually sign documents on my tablet which allows me to stay ahead of the pack when every second counts.

C21: How are you using social media?

NM: I am on Facebook and Twitter (@NickSMcDaniel), though I must confess I follow more than I tweet. The coolest thing about Twitter is being able to interact with others during events such as CRS sessions. Twitter and Facebook were also the only means for information during our recent tornadoes, which knocked out power and other crucial services.

I have LinkedIn, MySpace, and Google+ accounts, but do not frequently use them as they don’t provide added value in my business model and I find that it is much better to focus heavily on a few things than try to adopt everything.

C21: Want to learn more about Nicholas or sign up for his classes? Be sure to visit his website for more information.

Post Author

avatar Molly
Molly is a member of the @C21 social media team. When she's not live blogging from conferences or interviewing System members, you can find her reading about interior design, writing restaurant reviews, and imagining what the kitchen will look like in her Parisian dream home.
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