This week we’re blogging live from the Inman News Real Estate Connect conference in San Francisco, CA. Of all the presentations we’ve seen so far, the most entertaining award goes to Herman Chan!
Herman hosted a session titled “I Heart Video Blogging” and from the moment he stepped on stage he had the audience in hysterics with his dynamic personality and sense of humor.
Herman shared a projection that by 2013, 90% of website traffic will be to videos. That is a tremendous number! He also shared that only one in ten real estate agents is currently on YouTube. Do you hear that? It’s opportunity knocking.
Herman said he hears often, “I can’t video blog, I don’t have the equipment.” To which he answers, “Of course you do! Almost all smart phones are video enabled. Use your phone or your iPad. You don’t have to buy something new.” Great point.
Another obstacle agents have shared with Herman, “I have no idea what to shoot.” Herman advises agents not to waste time scratching their heads about what to shoot, but instead to capture what you are already doing – staging homes, hosting open houses and sharing insider tips on what makes a neighborhood special.
The final obstacle Herman hears most from agents, “I’m too ugly to be on camera, Herman.” Fear not! Herman made a superb suggestion. If you don’t want to be in the spotlight yourself, shine it on your favorite home stager, your most stylish decorator or your go-to home inspector. Show the power of your network through video.
For example, below is a video from Herman’s own YouTube channel. It’s a Q&A with photograher Michelle Drewes on her aesthetic and design inspirations for her home:
Herman closed the session with 8 tips for video blogging:
- Keep your videos short. Web surfers have a short attention span.
- Smile! You want to appear warm and approachable, just as you would in real life.
- Do not treat this as an opportunity to sell. This is an opportunity for the viewer to get to know you.
- Don’t be a tour guide. Any buyer can tour a neighborhood themselves. Do instead offer tips only a local would know and that will impress your prospective clients.
- Have a strong point of view. Make your opinions known.
- Take the time to shoot a quality video. If the first one came out shaky or someone walked in front of you, take the two minutes to re-shoot.
- Look presentable! This is a tool for recruiting fellow agents and new clients. No pajamas, please!
- Show your personality. Video is a great way for a prospect to get to know you. After they’ve watched a few videos they feel like they know you. When they contact you, it’s because they already know they want to work with you.
Be sure to check out Herman’s videos on his website www.HabitatforHermanity.com, on his YouTube channel and also follow him on Twitter, @hermanity. Thank you, Herman for a such a lively and educational session! Your energy is infectious!
Agents, do you have a YouTube channel? Do you use video on your website or blog?