Bolder, faster, stronger and now, first.
We are pleased to announce our partnership with mobile gaming company ngmoco to deliver the real estate savvy of Century 21 Real Estate LLC to the virtual world of We City, which runs on Apple iPhone, iPad and iPod Touch.
We City is a community of players who spend free moments of their day building virtual cities complete with businesses and neighborhoods. After 40 years helping homebuyers and sellers manage their real life homes, we thought it’d be great fun to be a part of the virtual real estate market, too.
It also makes good business sense. Social and mobile games like We City have exploded in popularity with U.S. consumers recently. Not only do 1 in 4 adults now own a smartphone (Nielsen Company) but they’re using them to play mobile games at the tune of 26 million players a day (Flurry.com).
For Century 21 Real Estate LLC, partnering with ngmoco creates a unique opportunity to make first contact with an emerging market of soon-to-be home buyers and sellers.
“CENTURY 21 Agents are focused on connecting with the next generation in new ways,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “We’re proud to be at the forefront of this frontier in marketing, which gives gamers control of how, and when, they interact with our brand.”
You can download We City at the App Store. The campaign runs through April 26th.
Interested in reading more about mobile gaming? We recommend you check out Appssavvy’s blog!