Century 21 Blog


[Video] Tom Ferry talks lead generation

By Angela Giovanello on March 27th, 2011


Professional business trainer Tom Ferry enlightened the CENTURY 21 Convention crowd with straightforward advice on growing leads in what has become a consumer-driven real estate process. With 100,000 coaching sessions under his belt, Ferry is a master at helping agents adapt the complex nature of real estate matters to consumers making one of the biggest decisions of their lives.

Always engaging and sometimes just plain funny, the comedic delivery didn’t overshadow his commonsense when he listed his top tips, including:

While we love hearing from Tom, we also want to hear from our own savvy real estate agents. Share your tips for generating leads right here, right now.